Workflow Creation Redesign

Redesigning a complex enterprise workflow authoring experience

The Problem

Apty Workflows is one of the platform’s core products, allowing teams to build guided in-app experiences on top of third-party applications without requiring API integrations.

Over time, the product evolved into a highly powerful — but increasingly complex — authoring tool.

  • New features added friction to content creation
  • Navigation and logic became difficult to manage

  • The workflow creation experience no longer scaled with product complexity

Simplifying enterprise workflow creation

The redesign focused on reducing cognitive overhead and enabling users to concentrate on building workflows instead of managing tooling complexity.

Focused Recording Experience

The workflow recording experience was redesigned to streamline the creation process and reduce setup friction.

  • One-click recording mode
  • Fullscreen authoring experience
  • Reduced configuration overhead during creation

Inline Editing & Real-Time Authoring

Content editing was redesigned to feel more immediate and contextual, minimizing interruptions during the workflow creation process.

  • WYSIWYG inline editing
  • Real-time workflow updates
  • Direct manipulation of content and properties

Visual Workflow Logic

A redesigned flowchart system improved visibility into workflow structure, branching logic, and conditional paths.

  • Dynamic workflow visualization
  • Conditional logic management
  • Improved process comprehension

Integrated Preview & Testing

The new studio experience allowed creators to preview and validate workflows without interrupting the editing flow.

  • Live balloon preview mode
  • Theme switching in real time
  • Translation and localization previews
  • Preview workflows without leaving the editor

Large-Scale Workflow Management

Additional tooling improved navigation and maintainability for increasingly complex workflows.

  • Fullscreen workflow studio
  • Minimap navigation
  • Differential endings and branching support

Outcome

The redesign transformed the workflow creation experience into a more scalable, intuitive, and maintainable authoring system capable of supporting increasingly sophisticated enterprise use cases.